In an earlier part of my working life, as owner operator of three agency locations simultaneously, I experienced the common feeling of uncertainty and ‘flying by intuition’ – while my accountant provided great information about what had happened over the previous period, they didn’t have the tools on hand to help me make decisions about changes I could make for a better future outcome.

During my 14 years as national franchise manager for a leading national real estate network, I observed that many agency owners were faced with the same challenge – they wanted to know what changes could be made to improve their profit position and quality of their business life.

The outcome was the creation of the ‘agentprofitplanner’ software program - a collaboration with trusted advisors including accounting and financial professionals, and successful real estate agency owners - to achieve a forecasting solution that not only is uniquely designed for real estate agency business but tailored to the specific circumstances of each individual agency in sales and/or property management.

While accounting and ‘dashboard’ software programs generate valuable information on past performance – ‘agentprofitplanner’ is forward looking, enabling users to understand what changes must be made over the forecast period to achieve better profit outcomes.

As they say, “if you can’t measure it, you can’t manage it” – I encourage you to invest the time in getting a better understanding of the profit drivers of your business by subscribing to our program – I’m sure that you will be empowered and motivated by your investment.